Site Spotlight: Weddington Way

(Source: Weddington Way)Of all the challenges inherent to wedding planning, bridesmaid dress shopping might be one of the most unpleasant tasks for brides and their attendants alike. There’s the debate over cost, cut and color, and the endless email chain about when the whole gang is free to try on dresses. And, inevitably, there’s the over-opinionated pal who has her heart set on something sexy and the scatterbrained comrade who needs to be nudged six times before she submits her measurements and officially orders the cursed dress.

Weddington Way, a comprehensive bridesmaid dress e-tailer that launched earlier this year, is aiming to take the hassle out of the entire process.

(Source: Weddington Way; "Veronica" Dress, $150; "Grace" Dress, $150; "Rita" Dress, $150)First, there’s the online showroom, which allows wedding parties to coordinate, organize and share their favorite styles in one streamlined platform. Handily, brides can create profiles for each of their attendants to easily track orders.

Then, there’s the well-curated selection from designers such as Alfred Sung, After Six and Watters, all searchable by color, body type, wedding theme, and season. A whopping 80-plus styles are under $150, and if you're having trouble finding the perfect frock, one of the site’s complimentary personal stylists can help. 
(Source: Weddington Way)Perhaps she’ll point you towards Weddington Way’s own in-house line of cocktail-length frocks, each made of gloriously unfussy faille in colors such as coral, mint and tuxedo grey. The best thing about this collection—besides the $150 price tag and the fact that all dresses are easily returnable and available for immediate delivery (virtually unheard of in bridal land)—is that the styles are blessedly basic enough to re-purpose for future use. It's about time, no?
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