Site Spotlight: Live the Look

(Courtesy: Live the Look; A-Thread Cutout Dress, $89; Twisted Aristocrat Metallic Clutch, $100)Finding basics to fill your wardrobe isn’t always a conundrum so much as deciding what to wear with them is. Francesca Helina, who previously worked as Twitter’s fashion marketing executive, addresses this woe with her shopping site Live the Look. Operating by the mantra that new purchases should complement the attire you already own, Live the Look curates a selection of dresses ($69–$420), separates ($25–$139) and accessories ($32–$139) based on your style and the pieces in your closet.
(Courtesy: Live the Look) The new e-commerce destination works like so: Upon arriving at the site, you select the basics you’re looking to pair with new finds—such as your jeans, black blazer or white T-Shirt—then note your dress, shoe, pant and top sizes. Next, you choose one or more styles that best describe your fashion sensibilities from the options of bohemian, edgy, glamorous, ladylike and preppy. Live the Look then presents you with a slew of personalized picks.  

(Courtesy: Live the Look; Weekend Society Tank, $25; Marrin Costello Gold Necklace, $68)According to the site’s fashion intuition, Twisted Aristocrat metallic clutches ($100) add the perfect pop of color to white tees, and Weekend Society distressed tanks ($25) are prime for wearing with jeans. A-Thread printed dresses ($89) are suggested for bohemian girls, while glamorous types are directed to Marrin Costello chain-link necklaces ($68).

Signing up to start perusing Live the Look is free, so the only thing you have to lose is your sense of shopping restraint. Good luck.
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