1. Jessica Alba
Launched in 2012, The Honest Company was created by Jessica Alba so that the actress could offer safe products to use in her home and on her children. After organic diapers, wipes, and cleaning products hit shelves, Alba then expanded her company to include Honest Beauty: a skin-care and makeup line free of potentially harmful ingredients, like parabens and phthalates. With her nontoxic and eco-friendly products, Alba has proven that she is as eco-friendly as she is business savvy.
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