StyleBistro Awards 2012: Cast Your Vote for the Best New Fashion Startup



Ready for some more StyleBistro Awards awesomeness? We're asking all you tech-saavy fashionistas out there to take a look at all of our favorite new fashion startup nominees and vote on which you think is best! Winners will be announced August 21.



The Cools: The Cools is like a combination of all our favorite social media and e-commerce sites in one: Tumblr, Pinterest, Etsy, Facebook and eBay. Just set up your profile by letting the webmasters know your taste preferences, and you'll be handed some insanely creative and inspiring "curators" to follow, buy from, and sell to (like fashion designer Erin Fetherston). You can also "like" (well, mark it as "cool") the stuff in your feed and on your wall. Sounds like a sweet deal to us!




Moda Operandi: Moda Operandi was an instant hit in the fashion world, and for good reason—it was founded by Lauren Santo Domingo, a contributing editor at Vogue, and Áslaug Magnúsdóttir, a former chief executive at Gilt. It's also the first site of its kind. Consumers can pre-order runway fashions way before they hit stores—it's like an online trunk show!



Le Tote: If Rent the Runway and Birchbox had a baby, it would be Le Tote. The subscription-based fashion rental service is pretty simple: you create a "style profile" so a personal stylist can get to know you, the stylist then puts together a look of three apparel pieces and two accessories tailor-made to your size and taste, then they send you a tote filled with the hand-picked goods. You can return the merch whenever you please, and they will then send along your next batch of items. All for a $49.99 a month!



Hello La Mode: Founded by three French expats, Hello La Mode is the first-ever luxury second-hand e-tailer that sells only certified consignment goods. If you use their site, there's absolutely no chance that your Prada is actually a Prado or your Louis Vuitton is a Louis Wuitton. Like many of our other fashion startups, the site also has a social aspect with fun-filled style profiles, inspiration, and expert fashion advice.



Bombfell
:
Dudes (and girlfriends, and wives) take note—Bombfell is here to help you with all of your fashion faux pas! Just like Le Tote or Birchbox, men can subscribe for $69 a month to this service to receive a new item of clothing once a month, all based on his personal style and what he lists as his wardrobe needs. Clothing comes from cool mens brands like Ben Sherman, to boot!
Trendabl: Instragram fanatics, rejoice! Trendabl is like the instagram for fashion—aka our new phone addiction. Just upload a picture of your clothes, add a funky filter, and tag the designer, store, and color of your clothing item! Plus, you can follow all of your favorite fashionistas, celebrities, and magazines—such as Mary Kate Olsen and Ashley Olsen, Whitney Port and Brad Goreski—and find out exactly what they're wearing, when, and where. Pretty cool, eh?



Mulu: Imagine a Pinterest where, if someone ended up purchasing an item you pinned, you'd turn a profit—well, Mulu is just that! A social media site filled with the things you like and are passionate about, on Mulu, if you share that item with your followers and one or two happen to love it so much they purchase it, you receive 10 percent of the profit! Yes, you can keep the money, but the site also pushes patrons to give it to a charity of his or her choosing.



99 Dresses: You know that problem you have where you have all this stuff in your wardrobe but never anything to wear? 99 Dresses solves that exact issue with what they boast as an infinite closet. Repeat: Infinite. Closet. Basically, you can post your unwanted clothes to share with the site's online community. Once people purchase your excess wears, the site gives you what they call "buttons," i.e. a virtual currency. Then, you can use those buttons to buy a piece of clothing someone else posted. Oh, and did we mention this is all for free? Quite awesome, we know.



HipSwap: If you've ever looked at a celebrity, like Real Housewife Kyle Richards, and wished you could own all of her clothes, your wish is HipSwap's command. This startup allows you, the consumer, to shop celebrity closets. But if chasing after a celeb's sartorial sense ain't your thang, the shopping community also gives you a sneak peak into different boutique's merch, and allows you to get up close and personal (aka purchase) what's on the store's shelves. Plus, the site delivers locally in LA and New York, and plans on making their mark in other cities very soon.

Now, it's up to you—which new fashion startup is your fave? Vote below!

Poll: Which is the Best New Fashion Startup?
Voting has ended.
  • The Cools
    11%
  • Moda Operandi
    5%
  • Le Tote
    4%
  • Hello La Mode
    34%
  • Bombfell
    1%
  • Trendabl
    23%
  • Mulu
    10%
  • 99 Dresses
    1%
  • HipSwap
    11%


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