Inside Warby Parker's First-Ever New York City Flagship - Day 1, Hour 1


(Danica Lo / StyleBistro) Inside Warby Parker's first-ever New York City flagship store—no more pop-ups, you guys! This is for realz.

Grand opening alert! This morning, Caitlin P. and I popped by Warby Parker's first-ever New York City flagship store—the glasses-for-good company's brand new permanent retail home at 121 Greene Street in New York's SoHo. The enormous, loft-like space—which is so vastly different from any other eyewear store we've ever been to—features soaring industrial ceilings and a layout reminiscent of a cross between the New York Public Library main branch (you know, the Ghostbusters one with the lions out front) and an Apple Store.

Check out the cute uniforms, designed by Partners & Spade—navy blue monogrammed shirt-dresses for the ladies, a cross between utilitarian workwear and a lab coat, and blue button-downs for guys.


(Danica Lo / StyleBistro) Welcome to Warby Parker!

The store is cavernous and epic—in the best possible way. Every style of Warby Parker eyewear—including its titanium collection and sunglasses—line the walls.





There are shelves full of books, organized by color. Like aubergine:



The two long tables that run down the center of the room feature an inlaid timeline of the young company's history. And these lamps! Talk about librarian panache!







Warby Parker partnered with 14 different independent book publishers to display their wares throughout the store, underneath the frames. These books are all available to purchase (but sadly, not the vintage color-coded books) -


















In the back of the store, there's a place where you can get your eyes examined for $50 (not bad!). You can make appointments online at warbyparker.com -



When you get there, you'll check in and then wait to see your name pop up on the board—like you're waiting for a train in the 1960s.



We were there when Warby Parker's first-ever customers walked in! There was cheering. It was awesome. Then I surreptitiously took photos of them:



One of my favorite parts of the store? Duh, the photobooth! Me and Caitlin got Neil Blumenthal, an old friend of mine and one of Warby's founders, to pose with us.



Congratulations Neil and all the folks at Warby Parker! This store is going to be a major destination shop. We can't wait to see how it unfolds.

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