(Aubin & Wills) From the brand's Christmas collection
It's not often—maybe a handful of times over the course of a fashion lifetime—that you find a brand or designer that you completely and utterly identify with, fall in love with, and live in. For me, Aubin & Wills
is one of those labels. Its grown-up, laid-back, well-made, not-too-expensive-but-expensive, everything-goes-together, fits-me, comes in great colors, easy-to-wear, washable (!), Britishy-but-not-beat-you-over-the-head-Britishy clothes are an aesthetic I completely and wholeheartedly embraced the minute I first laid eyes on an Aubin & Wills shop-in-shop at Selfridges in London way back in 2009.
Sadly, at the end of this year, it'll all be over. Super sad face.
According to a report in the Telegraph
, Aubin & Wills' parent company, Jack Wills, will close Aubin & Wills' 12 stores and the company will shutter by the end of 2012.
"Aubin & Wills is a brand that has captured us all in different ways and it feels to tantalizingly close to us having the brand right," Jack Wills CEO Glen Tinton told the Telegraph
. "At its core, however, it just does not have the fundamental business model advantages that Jack Wills has."
Excuse me while I go order (and hoard) every single Aubin & Wills item I can. Check out some of my favorite picks from the brand's newest Christmas collection, out today
Above, the "Kilmiston" shirt
Above, left to right: the "Everard" crew sweater
, $129; the "Flowton" blouse
, $202, and "Bardell" short
Above, left to right: The "Mayhew" dress
, $636; The "Chellington" dress