FINALLY: Century 21 Launches E-Commerce



It's finally happening! Discount shopping destination Century 21 has launched an e-commerce site which, unlike its previous iteration as a flash-sale destination, will be more along the lines of a traditional online shop. The store will be open to all consumers (not just members) and, according to the news release, will feature "the same exceptional designer fashion, accessories, and home decor brands found in-store at 40-65 percent off retail every day."

The newly-launched site features a partnership with fashion television personality—and star of Fashion PoliceGeorge Kotsiopoulos. Here are his top picks for fall:
"We are thrilled to launch the new site and kick off the holiday shopping season with George Kotsiopoulos as our ambassador," said Century 21's Director of Marketing Aliza Perruzzi. "His amazing energy and credibility align perfectly with our vision for the brand."

For flash-sale lovers, don't worry—Century 21's flash-sale format won't be disappearing anytime soon. The website will continue to host up to five members-only "Style On" events each week. PS: Membership is free!

Check out Century 21's new e-commerce store, c21stores.com, and tell us what you think! Is there a Century 21 near you that you're obsessed with? Or do you not live close to a Century 21? We love poking around the Century 21 in downtown Manhattan and we can't wait to shop the store from the comfort of our own sofa + pajamas!
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