Online Bra Boutique True&Co. is About to Change Your Lingerie Drawer for Good

Online Bra Boutique True & Co is About to Change Your Lingerie Drawer for Good(Source: True&Co.)Fact of life: no two women have exactly the same shape of breasts. Nor does every woman fit neatly into cups A–DD. So why are bra designs limited to a simple band-and-cup size equation? It's a question worth asking and if Michelle Lam, founder of the online lingerie boutique True&Co., has anything to say about it, the days of one-bra-design-fits-all may well be at an end.

Online Bra Boutique True & Co is About to Change Your Lingerie Drawer for Good(Source: True&Co. Uniform Bralette, $42)Today, Lam and her team launch Uniform, a ground-breaking collection of 15 essentials, including eight bras made to fit the more than 6,000 body types identified by the True&Co. team. When Lam launched True&Co., she did so by creating an innovative quiz that allows shoppers to reveal their biggest issues with the way bras fit. Based on the quiz results, individuals receive bra recommendations and a personalized shop filled with styles that suit their particular needs.

Uniform takes that concept a step further. It uses the company's new fit system called TrueSpectrum to recommend bras based on your unique breast shape, including factors such as curvature, position and weight distribution. The TrueSpectrum model was developed using more than seven million points of data collected from 500,000-plus women who took True&Co.'s fit quiz.

Online Bra Boutique True & Co is About to Change Your Lingerie Drawer for Good(Source: True & Co Cutout Sweatshirt, $48)The line features classic bra workhorses such as the push-up ($44), bralette ($42), wireless ($42) and contour ($44) fits. Each bra is made from buttery-soft material and can be worn every day with any outfit. The Uniform line also includes panties ($16) and soft, comfortable loungewear, such as sweatshirts ($48), sweatpants ($42) and tank tops ($33).

Learn more about how the line will change the way you buy bras by watching this video, and go get your TrueSpectrum size at True&Co.
I'm the Style Editor of Stylebistro.com, I love helping women feel their best through great style. I'm a self-professed beauty addict. Follow me: Google
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