Lorenzo Martone Launches a Bicycle Company


(Getty Images) Lorenzo Martone in Miami last December

From fashion to... bicycles? Marc Jacobs' ex-boyfriend Lorenzo Martone is launching his own brand of bikes, unveiled this week at Paris concept shop Colette. The Martone Cycling Co. aims to fill a niche in the bicycling industry for customers looking for a cool, designer two-wheeler for under-$1,000.

"I was buying my second bike and I had moved apartments in New York, and I was putting the bikes in the living room," Martone told WWD. "I'm like, 'They don't look good. There's something wrong with this aesthetic.' It's too sporty, and I collect midcentury furniture, and it's all wood and simple."

So he decided to design his own. Check out the red one (so far, our favorite!) -

The bikes cost $899 each, come in white, red, black, silver, and gold, and be pre-ordered at MartoneCycling.com.



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