Joe Fresh is Launching E-Commerce Next Spring


(Getty Images) Joe Fresh in the Hamptons in 2011

If you're as obsessed with Canadian supermarket fast-fashion brand Joe Fresh as we are, but don't live near any of the retailer's six US store locations, well, it's your lucky day! Joe Fresh has just announced that it will be launching e-commerce—but not, as expected, at JoeFresh.com.

According to a company profile on Business of Fashion, Joe Fresh will delve into the world of online shopping via its partnership with JCPenney, which is slated to kick off late next spring.

In addition to rolling out "700 dedicated Joe Fresh shops, ranging from approximately 1,000 to 2,500-square-feet," BoF reports, the deal includes a Joe Fresh e-commerce debut on JCPenney.com.

"The partnership will start with women's apparel, but could soon include a broader offering," BoF reports, "including beauty, accessories, and men's apparel."

Are you excited about being able to order Joe Fresh clothes online? Tell us what you think, in the comments section, below.
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