David Beckham Launches Lifestyle Brand


(Pacific Coast News)

David Beckham
David Beckham wants you to do a lot more than just smell like him. After the successful launch of his two perfumes, the famous footballer has decided to expand into a full lifestyle brand.

David's first endeavor will be a line of men's bodywear with underwear and relaxed separates. Clearly, his scantily clad stint for Armani had a big effect on him. David says:
I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani. They told me that their gross turnover in 2007 was around €16 million ($22.8 million), and after the campaign in 2008 it went up to €31 million ($44.4 million), in 2008. It proved to me that there is a real market for good-looking, well-made men's bodywear.
Men have bought his skivvies before, do you think they'll do it again? Whatever the case, women worldwide will get to see David Beckham's bangin' bod again!

Source: Vogue UK

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