Best Maternity E-Commerce Sites



(Source: Hatch Collection; Bateau Dress, $198; The Jumper, $258)
Shopping for cute clothes while pregnant can be quite the sartorial challenge. But the days of frumpy maternity wear are over—thanks to an influx of new sites, you can stay trendy while expecting. Check out a few of our favorites in a range of styles.

Hatch Collection

This New York-based brand makes it a cinch to be fashion-forward during and after pregnancy with chic but comfy pieces ($85–$300). And you can feel good about splurges, since the line supports Every Mother Counts, a nonprofit that aims to make childbirth safe for women around the globe. 

(Source: Rosie Pope; Rosie Pope Maternity Maria Blouse, $138; Rosie Pope Maternity Audrey Tweed Skirt, $148)Rosie Pope
Best known for her Bravo series Pregnant in Heels, Rosie Pope brings her maternity expertise to shoppers with her eponymous maternity line. It’s just what you would expect—pretty dresses ($62.50–$248), blouses ($42–$138), pants ($39.20–$148) and skirts ($49–$148) that are suitable for the office and weekend brunch.
(Source: NewMoon; Crop Leatherette Moto Jacket, $59; Rock 'N' Roll Vented Maternity Tee, $39)New Moon
Rocker moms-to-be shouldn't miss this site. Stocked with jeans ($72–$178), studded separates ($39) and concert tees ($45–$50), this isn’t your typical maternity retailer. And for the 9-to-5 set, there are plenty of work-appropriate pieces too. 

(Source: Fillyboo; Sixpence Maternity Maxi Dress, $165; Story Of Seeker Maternity Maxi Dress with Embroidery, $165) Fillyboo
The founder is a native Australian who lives and designs in Bali—and the island aesthetic is on full display in the collection. Halle Berry was spotted in one of Fillyboo's maxi dresses ($79–$165) while expecting. Tie-dye prints and peasant blouses ($69–$130) are perfect for free spirits, and the bohemian line is releasing a nursing line called Dreamfeed next month. 


(Source: Borrow For Your Bump; Striped Mini Dress by Seraphine, borrow for $25, buy for $99; Elastic Shift Dress by Maternal America, borrow for $26, buy for $106)
Borrow For Your Bump
For those who want plenty of options in their closet but don’t want to shell out for them, this is the perfect solution. From basics to dresses to jeans, you can rent—or buy—maternity items for a monthly rate. The current roster includes London brand Seraphine (Kate Middleton, Kate Hudson and Halle Berry have all worn the line), Paige Denim, NOM, Maternal America, and LAmade. Prices for 30-day rentals run $25 to $90 for dresses, $25 to $50 for denim, $30 to $60 for outerwear, $25 to $35 for tops, and $25 to $40 for professional wear. 
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