Site Spotlight: Crowdemand

(Source: Crowdemand; Cynthia Rowley Medallion Print Dress, $298; Whit Leather Shorts, $495; Cynthia Rowley Bonded Pique Dress, $395)Dialing up a design house to request a certain dress or top or bracelet isn’t an option for most of us, but through new e-tailer Crowdemand, getting the pieces we love produced is now in our hands.

Launched earlier this month, the site allows designers and brands to tout small, exclusive collections. Items are pre-purchased by shoppers (a.k.a. “Crowders”) and go into production when the minimum number of orders set by a label is met. Pieces that garner the required number of pre-purchases are shipped directly to Crowders within two to four months.

(Source: Crowdemand)Cynthia Rowley was the site’s inaugural designer, requiring 19 orders to produce the long-sleeved Bonded Pique Dress ($395) and 62 to roll out a medallion-print sheath ($298). Whitney Pozgay's label Whit soon followed, offering flat-front leather shorts ($495) and a knit cropped tee ($245), in need of seven and 21 pre-purchases, respectively.

Crowdemand pieces range from $250 to $2,000, and fall into one of three categories: archival threads, site exclusives and items spotted on celebrities. Looks stay on the site for two weeks, allowing Crowders to drive demand by sharing designs on social media.

A collection from Meskita is the latest to hit the online shop, and numerous other high-end labels are scheduled to feature designs in the future.

(Source: Crowdemand)
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