Site Spotlight: Violet Grey

(Source: Violet Grey; JINSoon Nail Color, $18; Tom Ford Eye Color Quad Eyeshadow Palette, $78; Dior Diorshow Waterproof Mascara, $25) Hollywood has always had a thing for beauty, and it was with that penchant in mind that Cassandra Huysentruyt Grey opened a private dressing studio on Melrose Place in 2010. Chock full of the market’s most luxe cosmetics, the venerable den known as Violet Grey later became a full-fledged boutique. Now, its selection of high-end products is available online.

(Source: Violet Grey/Laurie Joliet)Curated by Grey and a group of Tinseltown beauty professionals, the site’s goods are considered Hollywood’s “hero” finds—glosses, shadows, creams and lacquers known for generating looks of unparalleled glamour. Semi-lustrous Laura Mercier lipsticks ($26) and shimmery Tom Ford eyeshadow palettes ($78) are shelved in the virtual shop alongside Bobbi Brown bronzer brushes ($54) and glossy JINsoon nail polishes ($18). Products from Dior, NARS, La Prairie and more are included in the assortment of face and body treasures.

(Source: Violet Grey; Bobbi Brown Bronzer Brush, $54; La Prairie Extrait of Skin Caviar Firming Complex, $155; Laura Mercier Crème Smooth Lip Color, $26)A digital magazine coined The Violet Files was introduced along with the e-commerce launch, and features beauty tutorials, celebrity Q&As and various pieces on Hollywood’s love of beautifying buys. So while you contemplate the purchase of Eve Lom lip moisturizer ($22) or peach-hued By Terry blush ($43), you’ll have something interesting to read.
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