(Getty Images and Courtesy Rebecca Minkoff)
can trace the impressive trajectory of her fashion label back to a seminal product: The Morning After bag. Big enough for all the essentials but small enough for a night out, the bag quickly found favor with stylish celebrities like Blake Lively
, Ashley Greene
and Keira Knightley
, among others.
Minkoff credits the success of the Morning After with giving her the freedom to launch an apparel extension for Spring 2009. "I love bags, I love designing bags, [but] I love the challenge that clothing brings," Minkoff told us.
"Anyone can wear a bag. It doesn’t matter what shape it is. I think with apparel you’re dealing with how do you find that average that fits all kinds of body types and shapes. The style of a bag can be more classic and you can wear a bag for a whole season, but how do you make apparel that you want to wear again and again but that also goes with trends. I like challenges."
Minkoff's latest venture? Ben Minkoff, a range of men's accessories inspired by her WWII veteran grandfather, after whom the collection is named. She's also got her Spring 2011 apparel plans mapped out: "I know that I’m feeling more like just long, flowy, clean, not too complicated, just beautiful fabrics, beautiful make, but more simple."