The Creative Director of Porsche Design Used to be Creative Director at Elie Saab
(All images Getty)
Yesterday, we caught up with Thomas Steinbruck, the new Creative Director at Porsche Design. One thing you might not know about Steinbruck is that he came to Porsche Design from a Paris couture house—yes, Steinbruck is the former Creative Director of Elie Saab.
StyleBistro: So, what were you doing at Elie Saab and how long were you there?
Thomas Steinbruck: I was the Creative Director at Ellie Saab for almost four years.
SB: What made you decide to come to Porsche Design?
TS: I love Elie, I love his company, but this is my own baby now. At Porsche Design, I am basically the director overseeing everything. I'm doing the collections, the accessories, the marketing, creatively, you know? So it's a much bigger opportunity for me, and it's like my own baby. You know, I can start from scratch. With Elie you are two cooks in one kitchen. And I love his stuff, I love him as a man. But here, you have your own kitchen.
SB: The design aesthetic is very different here than Elie Saab—would you say this is more your personal style?
TS: Yes. Well, it has my personal aesthetics but I still have to respect the brand. Porsche Design is basically an industrial brand. So how do you approach it? You approach it by studying the history of the brand, what the personal point of the brand is, what's transpired, and then you apply this to fashion. And you do your own research and I came up with a very modern, a very futuristic, a very narrative collection. It's not about retro, it's not about "chichi," it's about really good luxury clothes. There's a lot of beautiful little details in it.
SB: Do you have any big plans for the future of the brand, any ideas you're willing to share with us?
TS: Yes, I mean we right now we premiering in New York, we're open a design office in Berlin very soon, we're going to Japan also very soon. We're opening over 100 stores in the next year, and I'm building the brand, and hopefully in a year we can formally stage a fashion show in New York City.
Now that we know about the brand's big plans, here are the five spring 2013 looks from Porsche Design we think you should keep your eye on:
1) Layered leather and a super sharp blazer with visible zippers:
2) Leather jackets in the color "dune" that make us want to go on a road trip:
3) A leather shift dress that could easily go from day to night:
4) Button-ups and blazers that mean business:
5) Light and luxurious work wear:
Check out Porsche Design's full 2013 Spring/Summer Collection here: