British 'Vogue' Sets the Bar with a New Model Code of Conduct


(Photo via French Vogue) 10-year-old Thylane Lena-Rose Blondeau stirred up quite the controversy in 2011 for this French Vogue shoot

Big news in the discussion of models and unhealthy industry practices comes from across the pond this morning. British Vogue just signed a new model code of conduct — which greatly improves (or at least sets the bar for) working conditions for the gals who grace its pages — making the fashion mag the first-ever publication to do so, reports WWD.

Drawn up by models' union Equity, a few highlights of the 10-point code include:

  • Models cast by British Vogue can't work for more than 10 hours a day.
  • Models deserve food, too, people! Er, "will be fed adequately."
  • Models won't drop trou unless they've agreed to it in advance.
  • Models under the age of 16 cannot appear to look like grown-ups in their shoot. (Ahem, 10-year-old Thylane Lena-Rose Blondeau's controversial French Vogue shoot, anyone?)

Other talking points include: dressing rooms, the temperature during shoots — it's cold, you guys — mandatory breaks, and prompt payment. You know, basic human things. Read more about the code of conduct, here.
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