New Fitness Line We Love: ALALA

(Courtesy: ALALA; L-R: Eclipse Jacket, $175; Knockout Crop Tight in Coral, $105)The namesake legendary Greek goddess and the woman who can have it all are among the muses behind ALALA's fashion-forward active wear ($75–$180). Inspired by runway trends and borrowing fit techniques from couture, this luxury line's name represents a battle cry.

Of course, ALALA's founder and CEO is an athlete herself, as well as a lover of style. Denise Lee launched her line in February for "strong, motivated, feminine and assertive" women who are passionate about fitness, and lead full lives in which they "are running from a spin class to a meeting to a late dinner with friends."

That's why most of the pieces in the collection are made to be worn either to the gym or out to dinner. For example, standout piece the Eclipse Jacket ($175) features a stylish draped front and mesh trim, making it an ideal garment for transitioning from yoga class to cocktail hour. Meanwhile, a pair of mesh-detailed nylon coral Knockout Crop Tights ($105) look as great on the streets as they do in your dance class. And we love the inkblot print on the Take Sides Knee Tight ($95), which highlights all the right curves and can make a jog in the park feel like a strut down the runway.

ALALA is available at various boutiques across the U.S., and online at alalastyle.com


(Courtesy: ALALA; Take Sides Knee Tight, $95)

Comments
Like Us on Facebook
Copyright © 2014 - Livingly Media, Inc. All Rights Reserved.
Livingly: Style