(Photo courtesy of Coca Cola)
Along with the fashionably late unveiling of his fall 2013 Marc Jacobs collection yesterday — marking the close of New York Fashion Week, le sigh
— the chiseled 49-year-old designer also debuted a first look at his new Diet Coke cans!
Sorry ladies, unlike Jacobs' rather risqué ads (see above) for fashion people's cola of choice — Jacobs' attempt to bring some, and we quote, "sex and glamour" back to the drink — there's no man candy involved this time. But there is MJ's signature swallow print.
"Glamour," mission accomplished!
The cans and bottles will start rolling out in stores next month, so keep on the lookout! We doubt they'll be hard to miss — especially if Jacobs' abs have anything to do with it.