(Photo by Getty)
Sketches from Alessandra Ambrosio's clothing line (WWD)
may have built her career on modeling as little clothing as possible, but now the Victoria's Secret Angel has her sights set on something more — a lot more in the wardrobe department, that is.
According to a report
, Ambrosio is teaming up with Cherokee to launch her own lifestyle brand, Alé by Alessandra, which will roll out in spring 2014.
“This is not a hobby for me. I’ve been a fashion model for 15 years and designing is just an extension of my career," said Ambrosio, who was recently named No. 6 on Forbes' list of top-earning models
($6.6 million last year!). "I still plan on modeling lingerie, but at the same time this is a business transition that I plan to have around for a long time.”
First starting with apparel, then moving into other lifestyle categories — jewelry, accessories, sunnies, swim, fragrance, the works — Alé will carry a range of pieces, everything from casual to day-to-night, with a beachy, boho sensibility.
In other words, they'll look something like Ambrosio's signature off-duty style
We're not mad about it!