Saint Laurent Continues Mission to Be Most 90's Brand Ever, Casts Courtney Love

(Saint Laurent)

In a move that will shock absolutely no one, Hedi Slimane has tapped Courtney Love to star in his latest Saint Laurent ads.
(Saint Laurent)

Basically, the casting decision is a continuation of Courtney and Hedi's love fest — she was a huge fan of Slimane's grunge-themed fall 2013 collection, which was inspired by her and Kurt Cobain. The musician even took to Twitter after the show to tell Slimane she was “having gasms at the idea of rich ladies buying what we used to wear, finally someone got the actual look exact, no beanies.”
(Saint Laurent)

Love — who works a crystal tiara in some of the Saint Laurent shots, Live Through This-style — joins fellow SL campaign faces Marilyn Manson, Beck, and Kim Gordon, thus completing the designer's Mount Rushmore of 90's musicians.
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