Head-Scratching Collab of the Day: Cushnie et Ochs for Playboy
That's right, Carly Cushnie and Michelle Ochs are teaming up with the nudie mag on some limited edition lingerie—a $695 leather, bondage strap bra to be exact. Kinky!
The collaboration with the CFDA darlings is part of Playboy's master plan to reposition itself as an upscale brand—back in August, the company hired fashion consulting pro Jenne Lombardo and art curator Neville Wakefield to revamp its image. So Playboy's luxury label aspirations may explain the Cushnie et Ochs bra's sky-high price tag.
Shoppers can pre-order the design, which can also be worn over a tee to tone down the S&M vibe, at PlayboyStore.com.