Marc Jacobs is always game to strip down for advertising's sake. Remember when this happened?
(Courtesy of Marc Jacobs)
So, when Coca Cola called up the designer to ask him to be Diet Coke's new creative director — a position previously held by Karl Lagerfeld and Jean Paul Gaultier — we imagine the conversation went something like this:
Diet Coke: Marc, we'd like you to design new packaging for Diet Coke. It's celebrating its 30th anniversary in Europe this year!
Marc Jacobs: ...
Diet Coke: Marc, are you still there?
Marc Jacobs: BRB, taking off my shirt.
(Courtesy of Coca Cola)
Jacobs's new coke bottles, which are printed with fashion sketches, will be released later this month, in an effort to bring some "sex and glamour" to the drink.
In the meantime, we have this teaser video, where Marc gets frisky in a photo booth with a can of Diet Coke. "I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad,” Jacobs told WWD of his perpetual toplessness. “It feels like the decade of me taking my shirt off."