KaufmanFranco to Design American Airlines' New Uniforms
Some of KaufmanFranco's looks from their spring 2013 collection.
American Airlines, one of the world's biggest airlines, is getting its first complete uniform overhaul in more than 20 years! And the designers the company's decided to work with? New York-based design duo Ken Kaufman and Isaac Franco of KaufmanFranco.
"It's exciting to think that we can put a KaufmanFranco stamp on such an important American icon," Kaufman said. "We plan to mix the elegance of American's rich fashion heritage and incredible style with today's cutting-edge technology. It's about creating a wardrobe inspired by our fashion runway for American's runway."
"Our vision is to put the 'you' back in uniform and break the formula that one look fits all," Franco said. "We recognize that individuals make up American's incredible team and we are creating a wardrobe of pieces that will make each person look and feel amazing. We want to send a very powerful message when the plane door opens and a new iconic look emerges."
While there's no news yet on what, exactly, the revamped uniforms will look like, we're hearing the words "functional" and "fashionable" are playing key roles in the design.
This is the first time that KaufmanFranco will be designing airline uniforms—and the duo will be tackling new looks for not only flight attendants, but also customer service agents, other team members, and a new look for pilots. The entire project will take about 18 months to design and between 18 and 24 months to roll out—so look for these new uniforms sometime in 2014 or 2015!