(Courtesy of The Gap)
It's no secret that the past few years have been pretty rough for The Gap. After the recession, they lost a lot of budget-minded shoppers to less spendy competitors like H&M and Forever21. And who could forget that disastrous, clipart logo redesign?
But, according to a new article in AdAge, things are looking up for the mall staple! Their stock has nearly doubled in the past year, and sales in North American stores have been climbing for the past ten months.
Gap CMO Seth Farbman chalks up the store's success to its return to basics, especially bright basics. As he recently discovered, people go nuts for cable-knit sweaters and straight-leg jeans in cherry red and cobalt blue.
Farbman is also excited about styld.by, Gap's online initiative where bloggers style the brand's pieces, and show shoppers how to make them look, well, cool.
Tell us, how do you think the Gap is doing, fashion-wise? Have you been lured in by their rainbow of denim lately?