(Courtesy of GANT by Michael Bastian)
What's more American than baseball, hot dogs and the Fourth of July? Norman Rockwell, that's what.
Designer Michael Bastian
drew inspiration from the famed American illustrator when designing the GANT
Fall/Winter 2013 collection. Bastian not only drew inspiration from Rockwell, who was known for his cover illustrations on the Saturday Evening Post
, but from Stockbridge, Massachusetts where Rockwell called home.
Rockwell's art captured the humor, youth and everyday experiences of American life in the 1940s and '50s. Bastian's new collection recreates this feeling by drawing upon Americana nostalgia. “These are the types of things a guy can wear every day,” says Bastian. “I love this collection. Like Rockwell’s work, it is full of good, American things.”
The collection reflects the uniforms, working clothes, and everyday garb of the characters in Rockwell's famous pieces. Keeping with the simplicity of Rockwell's time, GANT's new campaign features lots of navy, olive, gray, and burgundy as well as flannel and heavy oxford shirting.
Check out the collection below:
And of course, the designer in the studio:
(Photos Courtesy of GANT by Michael Bastian
The new campaign's presentation was even held at the artist's historic studio at The Art Student League, where's Rockwell was formerly a student.
The preppy staples in GANT's new collection are sure to make even The Catcher in the Rye's prep-school king himself, Holden Caulfield, envious.