Nicola Formichetti and Diesel Present 'Jogg Jeans'
Nicola Formichetti doesn't want you to call them 'jeggings'. The artistic director for the Italian fashion label DIESEL describes their new Jogg Jeans as a "crossbreed between jeans and activewear". And we gotta say... they do look a lot more fashionable than jeggings, at least in this video.
DIESEL injected some serious cool into the Jogg Jeans campaign by pairing up Azealia Banks with street dancers and (incredibly flexible...) breakdancers. Check out the video above. Don't you wish you could dance like that?
DIESEL posted profiles for the dancers here, including these three:
Mathew James is a Californian born professional dancer.
Emily Shepard said “I was confused when they said I'd be dancing in denim, this product is definitely needed in the dance community.”
DJ Aaron is a flex dance partner of "Bones The Machine."
@formichetti your work is AMAZING! with Gaga or without Gaga.Monsters miss u! xoxo— Ozz (@OficialTiagoOzz) August 22, 2013