(Courtesy Breast Health International) Drew Barrymore, Charlotte Gainsbourg, Tommy Hilfiger
This is an awesome product collaboration—and not just because it involves two of our favorite actresses, Drew Barrymore
and Charlotte Gainsbourg.
For the sixth year in a row, Tommy Hilfiger
has pledged to donate $100 for every $298 handbag (below) sold to Breast Health International—that's more than 30 percent of proceeds! Super-bonus? In a month in which we're drowning in pink Breast Cancer Awareness merch, the Tommy Hilfiger bag's red and blue palette is a breath of fresh air:
"I am very proud to be partnering with Breast Health International for a sixth year," Hilfiger said. "The annual limited-edition collaboration is a great way for us to engage consumers in raising awareness and funds for this important initiative."
The money raised through the sale of Tommy Hilfiger's Breast Health International bag will go to the Fund for Living and help cover costs for women with breast cancer and their families that insurance plans don't (or won't).
Check out the campaign video, which is really beautiful, here:
And behind the scenes at the video shoot:
We love to see really great, thoughtful collaborations by top designers and this Tommy Hilfiger bag is not only gorgeous, but a significant portion of its proceeds go to an excellent cause.