Watch: Behind the Scenes at Target's 'Falling for Fall' Commercial
This fall, Target chose a "Falling for Fall"-themed ad campaign. And, for the commercial, the creative team at Target took the theme rather, um, literally—as in, the ad features models falling from the sky. More specifically, the models tumble through the clouds and change out of summer clothes into fall clothes mid-air. Finally, they all land at a table set in a wooded square filled with orange and red leaves.
You might be wondering: did Target find super-talented models who could actually sky-dive and change their clothes mid-air (and if so, can they teach us)? No, but they did hire tons of talented stunt people to hook the models into harnesses so they could float in front of a green screen with the greatest of ease.
Take a look at these behind-the-scenes videos of the commercial's crazy stunt work, courtesy of Target's online magazine A Birdseye View.
First up, how Target came up with the "Falling for Fall" concept:
Next, meet the stunt masters:
A few words on fall fashion at Target this season:
Last but not least, here's the finished product!
And don't forget to check out the rest of Target's fall fashion on Target.com.
What do you think of Target's "Falling for Fall" commercial and all of the work that went into it? Will you be shopping at Target this fall? Let us know in the comments!