A New Girly Glam Campaign, Another Fashion Week Exodus, Tissues Get a Makeover, Gucci's Grammy, and More Fashionable Football
Caution: more girly glam ahead. Bella Thorne is the new face of Kohl’s fashion line Candie’s. “When I received the call that I was going to be the next Candie’s girl I literally screamed out loud ‘YES!’ because I was so excited,” said the 16-year-old actress. “The campaign is about being girly, feminine and having a confident outlook on life.”
As we reported last week, designers are straying from NY Fashion Week’s home base of Lincoln Center. Alexander Wang is the latest; the designer, who we recently put the spotlight on, has announced that his upcoming show will take place in Brooklyn. [Fashionista]
If that news makes you tear up, you’re in luck. Isaac Mizrahi is collaborating with Kleenex on four designs of tissues, adding to the list of designers who partner with consumer goods products (such as Cynthia Rowley’s line of stylish band-aids). His designs will hit stores in March. Who says you can’t be stylish with a case of the sniffles?
It was only a matter of time (pun intended) before Gucci released their new special edition watch for the upcoming Grammy’s. More information about “the Gucci Grammy,” which is made from the signature trophy’s grammium, can be found here.
(Courtesy of Courtesy Photo)The fashionable football helmets we featured last week are just kicking off (get it?) the Superbowl XLVIII festivities. Key players from New York’s fashion industry are joining in to celebrate the local venue: pop-up shops selling special merchandise, including Junk Food's football-themed line, will soon take over Bloomingdale's; "Superbowl Boulevard" will claim Broadway (between 34th and 47th Streets) for a four-day festival hosted by NYC & Co. and the NFL; and 36,000 square feet of the fourth floor at the Herald Square Macy's will transform into an NFL shop. Saks Fifth Avenue will also host an event-filled weekend, including more pop-ups and previews of designer sneakers. Finally, brands including Nike, Tommy Bahama, and Under Armour are partnering with the league on merchandise and special events. “And oh yeah, there’s that game on Sunday,” the NFL’s vice president of entertainment marketing and promotions Tracy Perlman joked to WWD. “We’ve never done anything at this scale before.” [WWD]