At-Home Bra Fitting Kits Are a Thing Now - Would You Buy One?

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In-store bra fittings may be a thing of the past soon, thanks to Jockey. The underwear label, concerned that most bras don't really fit, is rolling out 55 new sizes, and, rather than naming them in the tradtional way (34A, 36C, etc.) they're using a different system, where bras come with names like 1-30, 7-36, and 9-42.

Of course, this all seems very confusing, which is why Jockey is also marketing at-home bra fitting kits, which cost $20. (You also get a $20 coupon with each kit, to use towards a Jockey bra.)

Jockey began the project by scanning 800 women, getting “data points about all of the different measurements of a woman’s torso and the breast size,” said Sally Tomkins, a senior vice president, told the New York Times. And, in the end, the company came up with 10 cup sizes, which are based on shape.

So, Jockey fitting kits come with 10 plastic boob-shaped cups, along with a measuring tape. Customers stick the cups over their chests to see which one they fill out the best, then measure their rib cage.

If this works, other bra manufacturers may follow suit, but it seems like so much work. As the Times points out, the notion that most women wear bras that don't fit them is pushed by the lingerie indistry itself. Which makes sense, because if a bra fitter tells you your usual undergarments are all wrong, you'll probably buy a new bra. And a strapless one, and a black one, and a nude one, because none of the ones you have at home fit, you just realized.

Anyway. Would you try this?

Poll: Would you pay for an at-home bra fitting kit?
Click to vote:
  • Yes! It's worth the trouble if I can find the perfect bra.
  • No way! I'd rather be fitted in a store.
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