(Getty Images) Alexander Wang at this year's Victoria's Secret Fashion Show
Hot on the heels of Wednesday night's New York Times-reported rumor
that New York based designer Alexander Wang
is the front-runner to succeed Nicolas Ghesquiere
at the helm of Balenciaga
, one of the most storied Paris couture houses, WWD has now confirmed
that Wang will be appointed to the creative director post next week.
"The choice of Wang suggests Balenciaga might wish to dial down the elitist, couture-like approach of Ghesquiere," the WWD
story proposes, "and open up to a broader audience with a designer prized for his sportswear approach and youthful energy."
So... jersey T-shirts and black jeggings for everyone then?
The appointment and directional change are surprising decisions. Since Ghesquiere took the reins in 1997, Balenciaga—then a fashion house floundering 20 years after the death of its legendary founder—as "multiplied in size 11 times" and has been "posting double-digit growth for the year to date." So, all signs seemed to point to this-luxury-almost-couture-approach-is-working-you-guys. No idea why the brand has decided to switch gears, eschew its couture roots, and go casual.
What do you think about Alexander Wangs imminent appointment? Do you think it's the right decision by Balenciaga holding company PPR? Tell us in the comments! We're dying to know what you think.