Guess Who David Beckham's Teaming Up With For His New H&M Undies Campaign?
(Courtesy H&M) David Beckham in his skivvies on set
Guess who's teaming up with soccer god David Beckham for the next David Beckham Bodywear for H&M campaign? Why, it's none other than film director extraordinaire (and ex-Mr.-Madonna) Guy Ritchie.
"David is the perfect leading man," Guy Ritchie said. "For me, this felt like more than a campaign—it was like directing a short film."
Ritchie's previous award-winning work includes directing Sherlock Holmes, Revolver, Snatch, and, of course, his iconic Lock, Stock, and Two Smoking Barrels—so it's no surprise that the David Beckham Bodywear at H&M campaign he's working on will be just as action-packed.
According to a note we got from H&M HQ this morning the "tongue-in-cheek campaign... follows David being chased through his neighborhood streets of Beverly hills clad only in his skimpy boxer briefs." Rowr, we'd sure like to see that!
"Working with Guy has been a fantastic experience," Beckham said. "I hope everyone has as much fun watching the film as I had making it."
The new Guy Ritchie for David Beckham Bodywear at H&M campaign debuts worldwide February 6th.