Starting this morning at 9:30 AM, one model is hanging out in a gallery window outfitted with a “small compartment built from cardboard boxes and wood planks”. He’s allowed to leave his box every two hours so that he can put on the next look (and hopefully take a bathroom break), but not to sleep. He’ll be doing that in the box as well. Maybe they’re doing pajamas this season? With each look, he’s given a new prop – so far we’ve seen him read a book, mess around with an old camera, and show us his creative side with some pencils and paper (he sketched some “buildings and people” the brand tweeted).
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The man behind the brand, designer Scott Sternberg, was formerly a Hollywood producer and has become known for his out-of-the-box ideas and presentations, but this takes things to a whole other level. And did we mention that you can watch every minute of it? Head over to the label’s website to catch every exciting occurrence. Currently, there are a bunch of little kids who seem very perplexed by the man in the window.