Lauren McCalmont creates graffiti inspired dresses for ASOS
ASOS continue to expand their offerings, seeming to have recognised a demand in the market for mid-range items that balance quality with price point. Most recenty they launched the feminine frock-laden range ASOS Salon – now comes the latest from ASOS Black: a collection designed in collaboration with Central Saint Martins MA graduate Lauren McCalmont.
McCalmont’s capsule of dresses and shoes take their cues from backalley graffiti and visual arts alike. “My signature is multi-layered prints, mixing graphic shapes with handwritten and painted elements,” says McCalmont. “The references were ‘70s graphic design and graffiti.”
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