Rihanna Signs On As Nivea’s Voice For 100th Anniversary
When you have an iconic skin care brand like Nivea ringing in its 100th year keeping women’s bodies looking flawless, why not get one of the most flawless skins in Hollywood to front the campaign? Well, that’s what Nivea did when they nabbed “the baddest b*tch in heels” for their 100 Years of Skincare for Life campaign. The campaign featuring the red headed beauty will feature tasteful nudes that showcases her gorgeous skin, and will kick off in May, the same time Rihanna‘s upcoming world tour will kick off.
The company, which is sponsoring the singer’s U.S. and European tour, said it chose Rihanna to spearhead its “largest ever digital mobilization campaign in social media” because “no other world star has more fans on social networks like Facebook than Rihanna.” Nice! This is definitely a good look for both Rihanna and Nivea!
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