If there was any sort of “excitement award” for retailer of the week, it would have to go to River Island
. After announcing their upcoming collaboration with Rihanna
on Monday, they followed up with an absolutely stunning preview of their Winter 2012 collection (also known as Christmas in July
Using their showroom space to assemble an impeccably-dressed mannequin army, stylists and press were invited to indulge in gold-covered macarons, cocktails in teacups or jam jars, and peruse (frankly, the best of) the British high street.
As always, River Island paid attention to detail and showed their chops in the accessories
department. Body chains dominated the collection as well as heavy, luxe textures
. Working primarily in greys, golds, and silvers, these are the types of pieces you would expect to see dancing around February’s Fashion Week tents.
- Louis Vuitton’s Island Maison in Singapore
- LFW S/S 2012 – Bora Aksu
- NYFW S/S 2012 – Prabal Gurung
- MFW S/S 2012 – Roberto Cavalli
- MFW S/S 2012 – Aquilano.Rimondi