It’s official: Country Road now ships internationally. It comes as great news for all those Australian expats living overseas (like myself) who have come to miss the colourful basics and affordable staples that Country Road are famous for back home. It also begs the question: Is Country Road ready to take on the international market it had failed to do so a decade ago? Granted a lot has changed since the early 2000’s and thanks to head designer Sophie Holt, Country Road has evolved into one of the most stylish brands in Australia. Their interpretation of wardrobe classics combined with an Australian sporty contemporariness speaks to the masses and has certainly caught on. They’ve figured out their formula for success and it’s that reinvigorating spirit that extends to their clothes.
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