Where does Mango sit in the fashion world?
Mango has never proved as popular as its high-street cousins. Sure, they have all the elements in place. There’s the comparable quality and price points, along with the similar ability to have big names front their campaigns; Eniko Mihalik this time last year and Kate Moss for the current season ads. None of that translates into a cool factor equivalent to that possessed by the likes of Zara, however. And when you look over Mango’s summer 2012 campaign you’ll get a good sense of why that is.
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