Just announced: edgy-cool Danish model Freja Beha Erichsen has been named the new face of Maybelline New York. Erichsen joins the ranks of women such as Christy Turlington, Erin Wasson, Shu-Pei Qin, and Charlotte Free—all of whom have starred in the cosmetics company's iconic campaigns.
This isn't Erichsen's first time at the campaign rodeo—the Copenhagen native has starred in ads for Balenciaga, Chanel, Jil Sander, Gucci, Chloe, Louis Vuitton, and Roberto Cavalli.
"Freja is an incredibly beautiful and confident woman," Maybelline's Global Brand President Damien Bertrand said. "Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline New York."
Are you a fan of Freja Beha Erichsen? Tell us what you think of her new gig in the comments section, below! Her new ads will start running later this year.