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UPDATE: Lady Gaga Poses Naked for 'Fame' Ad

By Lindsay Schallon on

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(Photo via Lady Gaga)

Lady Gaga's new fragrance, Fame (Twitter)

Lady Gaga took to Twitter yesterday to reveal an ad—and, well, her bangin' bod—for her new Fame fragrance that is set to launch this September. Aaaaand it’s pretty crazy. But what did we expect?

As you can see, the image features a very, very naked Gaga (at least she ditched the see-through tights?) with a bunch of also in-the-buff men climbing all over her body. Shot by legendary fashion photog Steven Klein, we can only assume the enchanting black-and-white photo alludes to the fragrance's composition—the fruity-floral scent is a black liquid that sprays clear.

Gaga also posted the ad to her new social media site, Little Monsters, which is more or less a mash-up of Pinterest and Reddit that features mostly shall we say, um, interesting pics and memes of the Mother Monster herself. Here are five favorites we just had to share:

UPDATE: You have to give it to Gaga. She's building anticipation for her perfume like crazy. As the next installment of her Fame campaign, she's giving a tour of the "Haus Laboratories" in Paris with a behind-the-scenes preview of how her perfume is created. Okay—we suspect the guys aren't actually perfumists in the video, but the shirtless scientists are easy on the eyes, so we forgive. Take a peek at the new campaign video below: