Model Coco Rocha is interviewed backstage at the Michael Kors Fall 2012 fashion show during Mercedes-Benz Fashion Week at The Theatre at Lincoln Center on February 15, 2012 in New York City. (Getty Images)more pics
Coco Rocha at the MAC Viva Glam party in NYC. (Getty Images)
Coco Rocha isn't exactly a household name. She's a high-fashion model with a high-fashion following, but, come spring, she'll be expanding her fanbase as the host of a Canadian-based online reality show, Canada's Best Beauty Talent.
Structured much like Project Runway and America's Next Top Model, 12 beauty artists will compete head-to-head in challenges each episode. The contestants will be testing their beautifying skills for red carpet appearances and editorial photo shoots. And, of course, the winner will walk away with an awesome prize package. The last man or woman standing will score features in various Canadian fashion magazines and a trip to Paris with L'Oreal.
So, why is Coco going to Canada? Well, the model beauty was born in Toronto and raised in Richmond, B.C. so she'll be right at home. The model expressed her excitement about the new venture on Twitter, writing: "I'm VERY excited to join Rogers Media & L'Oreal Canada as the host of 'Canada's Best Beauty Talent'!
The online series will begin in April.
See Coco Rocha's lookbook: