Karl Lagerfeld Takes His Genius to Volkswagen


(Getty Images and Volkswagen)

Karl Lagerfeld When news broke that Karl Lagerfeld would star in a car commercial, we assumed Karl would promote the type of luxury car he prefers—like Bentley or Aston Martin. Volkswagen was definitely not on our list. Yet it seems the Kaiser is lowering his personal standards and will star in a series of 30-second commercials for the car company.

Karl will play himself, pretending to photograph the cars as if they were his latest muses. The ads will hit German TV on December 22; no word yet on whether the commercials will air elsewhere or which car will play the supporting role. We can just see Karl saying, "Yes New Beetle! Turn to your left. Now give me a pout. Beautiful!"

This isn't the first time Karl has lent his face to a mass market brand. A while back he also starred in a washing machine ad. Perhaps Karl thinks these forays are quaint and amusing?  Anything to keep the Kaiser entertained!

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