(Pacific Coast News)
Celebrity stylist Rachel Zoe
has one of the most enviable client rosters in Hollywood and a super-successful clothing line that season after season epitomizes her signature vintage-inspired retro-bohemian LA style-with-a-twist. So we were surprised this morning to hear she's inked a deal to partner with Jockey—yes, that Jockey, the underwear company.
According to a report
, Zoe has "curated" a "collection" of Jockey undies and shapewear that will be sold starting this month with tags that say: "Preferred by Rachel Zoe." Sure, they won't be your average run-of-the-mill Jockeys (no Y-fronts, eh?)—in addition to all the cotton-rich basics, there will be "two lines of fashion-forward intimates," reports WWD
. "The bottoms will offer a 'cheeky' cut and modern silhouettes in solid colors and graphic prints."
Priced from $10.50 (panties) to $57 (shapewear), the Rachel Zoe for Jockey products will be sold at department stores including Macy's and Lord & Taylor. Would you buy Rachel Zoe-endorsed underpants?