(Courtesy Lucky Brand)
Ladies, get ready to flex those credit cards—because Lucky Brand
is launching its first-ever plus-size collection this fall!
According to a story
in today's WWD, the LA-based company will launch Lucky Plus tops (up to size 3X) and Ginger jeans (up to size 24). The new additions to the Lucky Brand family will be priced from $49 to $129. Lucky Brand jeans and apparel were previously only available in up to size 18—and only online.
"We are particularly excited for the launch of this collection as we recognized a void in the plus-size marketplace for an accessible, premium denim," said CEO Dave DeMattei in a statement. "Our goal is to be inclusive of all body types when creating clothing."
The Ginger jeans are stretch and mid-rise and will be available in three fits: skinny, straight, and boot, according to the trade paper. Colors will run the gamut from pale blue to black—and the jeans will even be available in corduroy! Lucky Plus will include 75 different tops—in both blousy styles as well as knitwear (leopard cardigans!).
"We want to be fashion-right," Lucky's Creative Director Patrick Wade told WWD.
Are you a fan of Lucky Brand? Will you be buying its plus-size line? Tell us in the comments!