Jennifer Lopez Launches an Online T-Shirt Company


(Getty) Jennifer Lopez performs in Las Vegas earlier this year.

American Idol judge Jennifer Lopez is probably the last celebrity we'd ever guess would launch a T-shirt line. After all, JLo's signature style—body-hugging glitter, glamorous curve-enhancing sequins, glamazon makeup, and majorly big hair—doesn't exactly scream, you know, casual.

But, according to a report in WWD this morning, the pop superstar has teamed up with a handful of tech and fashion entrepreneurs to launch Teeology.com, an e-commerce site that will sell limited-edition tees priced from $20.

According to the report, Teeology will sell "high-end printed T-shirts" culled from a pool of custom creations that are voted on and subsequently put into production based on popularity.

What do you think of Jennifer Lopez's foray into casualwear? Teeology launches later today. Check it out and tell us what you think!
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