Daily Dish

Eddie Bauer's New Jeans are Designed Around Your Body Shape

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Please ignore my grungy tank. I was in a maxi dress yesterday—thus I couldn't wear it to model these bad boys. It's hot in NYC lately, you guys...

I don't know about you guys, but finding the perfect-fitting pair of jeans for me is pretty much, like, the most atrocious process ever. (Well, aside from swimsuit shopping. Woof.) For a girl with a little middle but a lot in the back, I'm usually stuck with options that are way too big in the waist, but snug in the hip and thigh. Not exactly flattering.

Apparently I'm not alone. After extensive research, classic outdoor brand Eddie Bauer found that tons of women were frustrated by the ways their jeans fit. (Shocking?) They received some smart feedback, though. Current jean fits are mainly classified by leg style—skinny, straight, flare, etc—which doesn't take body shape (like my hourglass figure) into consideration.

Enter the brand's three newly-designed fits that are based on women's body types:

Truly Straight - For a straight, rectangular shape
Slightly Curvy - For a modified hourglass shape
Curvy - For a true hourglass shape

Each fit is based on a woman's waist-to-hip ratio and comes in a variety of washes, inseam lengths, and leg styles. Rendered in a tri-blend stretch denim, the new designs ($69) are set to hit stores on Aug. 6.

Last night, I got the chance to preview them. Although EB isn't typically where I'd look for designer denim—think J Brand, Paige, 7 for All Mankind, yada yada—I was really pleased with the look, and how they flattered my badonkadonk.