Despite Struggling Economy, Shoppers Still Love Sneakers


Stars Ashley Tisdale, Paris Hilton, and Sarah Jessica Parker are clearly big fans of their sneaks.

(Nike.com) Nike Shox Turbo+
A good pair of sneakers can make or break a run (not to mention a workout wardrobe), but can they help the nation's struggling economy? Maybe so. According to a report in WWD, footwear stocks are on the rise.

For the beginning half of 2012, WWD reports that 38 footwear industry stocks did better than expected on the New York Stock Exchange. Most surprising, athletic retailers were the businesses to hit the ground running the hardest.

Some reasons for the improvement? “The footwear business has seen strong product innovation, good pricing and there’s still a lot of freshness and relevance in color and style,” financial analyst Christopher Svezia said to WWD.

Statistics showed that Bon-Ton Stores Inc., Skechers USA Inc., and Collective Brands Inc. (producer of Keds and Sperry Topsiders) were the top three retailers. The bottom three included J.C. Penney Co., Deckers Outdoor Corp. (UGG Australia), and Bakers Footwear Group Inc.

Have you invested in a new pair of kicks of this year? What's your go-to brand for running shoes? Also, see more photos of celebs rocking their sneaks below. On your mark, get set, go!
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