Alexander McQueen Launches its First-Ever Accessories Campaign—for a $38,000 Handbag!
Alexander McQueen's first accessories campaign for the label's new bag, the "Heroine." (Courtesy of Alexander McQueen)
Alexander McQueen is launching its first-ever accessories campaign (courtesy of Alexander McQueen)
The new ads introduce McQueen's latest handbag, the "Heroine," and the art direction contrasts dramatic black and white angles and shadows to highlight the bag's sophisticated structure.
The particular "Heroine" featured in the campaign is built from black croc—and will run you a cool $37,995 at retail. The style is also available in a less expensive antique python ($7,360), bond black calf-skin in a medium ($2,595) and small ($2,295), and oxblood suede in medium ($2,495) and small ($2,295).
Which one do you want?
(Courtesy of Alexandar McQueen)
All styles are now available to purchase in store and online.
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