Daily Dish

Exclusive - Kirna Zabete x Target Collaboration Video, Collection Launches September 9th

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The latest installment of The Shops at Target collaboration will arrive in stores September 9th, and we've got a sneak peek behind-the-scenes with Sarah Easley and Beth Buccini from Kirna Zabete—one of the most important multi-label boutiques in New York that stocks a carefully curated collection of pieces from designers such as Azzedine Alaia, Celine, Vionnet, and Pierre Hardy.

Buccini and Easley—a former fashion editor at Mirabella and New York magazine and a luxury fashion wholesaler at Christian Dior, respectively—opened Kirna Zabete at 96 Greene Street in SoHo in late summer 1999. It was one of the first lifestyle-concept stores in the area to house fashion, accessories, baby stuff, homewares, and decor items all under one roof—and, if you're as old as we are, you'll remember it as one of the first stores in the city that offered customers a lounge area with free internet, along with an open invitation to come in and hang out.

We're so excited that Kirna Zabete is collaborating with Target this fall! Check out the video here:

This September, along with Kirna Zabete, Target will launch shop-in-shops with Odin, The Curiosity Shoppe, and Patch NYC (which is, unexpectedly, based in Boston). The collections will be available in stores and online at Target.com beginning September 9th.

Are you a fan of Kirna Zabete? Definitely check out the store if you're in New York—it's one of our all-time faves. Check out Target's blog, A Bullseye View, and Twitter hashtag #TheShopsatTGT for more info!